Market insights & buying guides
Independent analysis of the reference-level watch market. No sponsored placements, no dealer relationships.
- Investment•5 Oct 2026•5 min read
Royal Oak 15500ST: Navigating Justified Value in Today's Market
Understand if the market premium for the Audemars Piguet Royal Oak 15500ST aligns with its underlying demand and liquidity, and what that means for your collection.
Read article → - Investment•28 Sept 2026•5 min read
Independent Brands: Decoding True Demand Beyond Public Data
Discover how to accurately assess the market for independent watch brands, even without the readily available transaction data of larger players, to inform your collecting decisions.
Read article → - Market•21 Sept 2026•5 min read
Nautilus 5711/1A: Has Its Market Found a New Normal?
Discover how the Patek Philippe Nautilus 5711/1A market has evolved and where its median price appears to have stabilized for collectors observing fair value.
Read article → - Market•14 Sept 2026•5 min read
Steel Sports: Tracking Market Momentum
Discover which steel sports references are maintaining their value and which are experiencing shifts in market demand and liquidity.
Read article → - Reference•7 Sept 2026•5 min read
Explorer II 226570: Navigating the Fair-Price Band
Discover how the latest market dynamics shape the fair-price band for the Explorer II 226570, providing a clear path to understanding its current value.
Read article → - Buying•31 Aug 2026•5 min read
Patience Pays: Vintage or Modern Watches – Where to Wait for Value
Discover which segment of the watch market, vintage or modern, currently offers better prospects for collectors willing to observe market trends and deploy capital strategically.
Read article → - Market•24 Aug 2026•5 min read
Daytona 116500LN: Shifting Tides in the Chronograph Market
Discover how the past 90 days have reshaped the fair-price landscape for the iconic Rolex Daytona 116500LN, giving you insights into its current value and market trajectory.
Read article → - Reference•14 July 2026•5 min read
How WatchMerit calculates a fair price
A walkthrough of the median engine, the ±5–15% fair band, and why we exclude editorial pages from the price signal.
Read article → - Reference•8 July 2026•4 min read
What actually drives a WatchMerit Score
The 100-point composite is built from six signals. Here's the weight of each and why the score can move even when the price does not.
Read article → - Market•2 July 2026•6 min read
Steel sports references: what is holding and what is drifting
A snapshot of the reference numbers whose medians moved most over the last 90 days across Rolex, AP, and Patek Philippe.
Read article → - Buying•24 June 2026•7 min read
Buying your first luxury watch: a checklist that survives the excitement
Papers, service history, dial dots, bracelet stretch, and the four questions that separate a fair deal from a story you will retell.
Read article → - Investment•16 June 2026•5 min read
Watches as an investment: an honest take
They are not stocks. They are not gold. Here is how to think about return, liquidity, and carry cost before you buy a second copy.
Read article →