Privacy Policy
Last updated: July 2026
WatchMerit Pty Ltd ("WatchMerit", "we") is committed to handling personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains what personal information we collect, how we use and disclose it, and your rights.
1. Information we collect
- Buyers / users: name, email, phone number, enquiry content, browsing and usage data, and payment confirmation. Card details are collected and processed directly by our third-party payment provider β WatchMerit does not store card data.
- Vendors: business name, ABN/ACN, contact details, logo, identification documents and other information provided for verification, plus listing and account activity data.
- Private sellers (trade-in): watch details and images submitted for the trade-in process, and contact details.
- Automatically collected data: device and usage information, cookies, and analytics data (see section 4).
2. How we use personal information
We use personal information to:
- operate and improve the Platform;
- verify vendor identity and eligibility;
- generate and send price/market analytics and reports;
- process payments through our third-party payment provider; and
- make introductions between buyers and vendors (or between private sellers and vendors in the trade-in marketplace).
Making introductions includes disclosing a buyer's contact details to a vendor upon enquiry or unlock, and a vendor's contact details to a buyer. This disclosure is a core, expected function of the Platform and you consent to it at the point you submit an enquiry, pay an unlock fee, or otherwise use the introduction features.
We also use personal information to send transactional emails and, where you have not unsubscribed, marketing communications and market digest emails in accordance with the Spam Act 2003 (Cth).
3. Disclosure, overseas storage and third parties
We use third-party service providers for hosting, cloud infrastructure, analytics, error monitoring, email delivery and payment processing. These providers may store or process personal information outside Australia, including in the United States and the European Union. Before disclosing personal information overseas, WatchMerit takes reasonable steps to ensure the overseas recipient handles the information consistently with the APPs, as required by APP 8. We do not sell personal information.
4. Cookies and analytics
The Platform uses cookies and similar technologies for authentication, functionality and analytics purposes, and engages third-party analytics and monitoring providers to help us understand usage and diagnose errors. You can control cookies through your browser settings; disabling cookies may affect Platform functionality.
5. Data security and retention
We take reasonable technical and organisational measures to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. Vendor identification documents are held in restricted, access-controlled storage and used solely for verification purposes. We retain personal information only for as long as reasonably necessary for the purposes described in this Policy or as required by law.
6. Access, correction and complaints
You may request access to or correction of the personal information we hold about you by contacting info@watchmerit.com.au. If you believe we have breached the APPs, you may lodge a complaint with us at that address in the first instance, or subsequently with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
7. Data breach response
WatchMerit maintains a data breach response process consistent with the Notifiable Data Breaches scheme under the Privacy Act. Where an eligible data breach is likely to result in serious harm, WatchMerit will notify affected individuals and the OAIC as required by law.
8. Changes to this Policy
We may update this Privacy Policy from time to time by posting a revised version on the Platform with an updated date.
9. Collection notices
Buyer enquiry / unlock form: "WatchMerit collects the information you provide here to respond to your enquiry and, where you unlock a listing, to introduce you to the vendor by sharing this information with them. By submitting this form, you consent to your contact details being disclosed to the vendor."
Vendor verification form: "WatchMerit collects the business and identification information you provide here to verify your business and maintain your vendor profile. This information is stored securely and is not published publicly beyond your verified profile status."
10. Contact
Questions about privacy? Email info@watchmerit.com.au.
