Release
42m agoRolex announces 2026 Land-Dweller line expansion with new dial variants
Three new references join the Land-Dweller family, including a meteorite dial limited edition.
Hodinkee
The fair-price watch index
Never overpay for a watch again.
Every listing scored against the real market — under, fair, or over — in one glance.
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Why WatchMerit?
Real Market Clarity
Understand what a watch is genuinely worth through market values, price history and sold comparables.
Confidence Before You Buy
See whether a listing is fairly priced, overpriced or a strong deal before contacting the seller.
Data-Backed Decisions
Compare listings using consistent market data—not seller claims or asking prices alone.
Browse
Shop by brand
Jump straight to every listing of your favourite maison, benchmarked against the market.
Budget
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Set a ceiling and we'll only show listings priced under it.
Hottest right now
Best-priced full sets
Live listings priced under the market with full box & papers — the deals collectors move on first.
Scoring listings…
Up to 15-year price history
Market Index
Live secondary-market median (AUD), market signal and collector demand — explore by individual model or by brand composite. Refreshed monthly from aggregated live listing data.
Historical baseline indexed from public market data, auction results and dealer trade sheets. Indicative only — not financial advice.
Rolex
Submariner Date
Ref. 126610LN
10y return
+71.1%
Range
2020202120222023202420252026
A$13,150A$21,500A$28,400A$25,900A$23,800A$22,900A$22,500
Market signal
HoldHold
Near long-run support; secondary has stabilised within 5% of retail.
Collector demand
High
12–18 month AU AD waitlist; consistently the most-searched sports Rolex.
Models · 10y return112
Live feed
Watch News
Curated from Hodinkee, Fratello, WatchPro, Monochrome and others.
Market
1h agoNautilus 5711 secondary market hits 3-year low in AU
Australian dealers report median asking prices down 22% YoY as supply normalises.
WatchPro
Auction
3h agoPhillips Hong Kong auction: Daytona 6263 'Big Red' sells for AUD 1.2M
Provenance and box+papers drove competitive bidding above the high estimate.
Fratello
Release
5h agoTudor refreshes Black Bay 58 with new in-house METAS-certified movement
Same case dimensions, upgraded calibre, modest price increase.
Hodinkee
Market
9h agoOmega Speedmaster Moonwatch sees 6% price uplift across AU dealers
Sustained demand and limited grey-market supply push secondary prices upward.
Watch Advise AU
Industry
12h agoAP confirms Royal Oak 50th anniversary jumbo extra-thin sold out
Allocation rumoured to favour long-term Australian clients of three boutiques.
Monochrome
About us & our goal
We're here to fix one thing: watch buyers shouldn't have to guess.
WatchMerit is an independent fair-price index and lead marketplace for watches. Our goal is to give every buyer the confidence to know whether a price is under, fair or over — and to connect serious buyers directly with trusted vendors, without exposing the seller until the buyer is ready.
Transparency
Every listing is benchmarked against live market references. No hidden margins, no favoured dealers.
Trust
Seller identity and location stay hidden until a buyer commits. Vendors receive qualified leads, not tyre-kickers.
Fairness
No sales commission. Buyers browse free. Sellers pay a flat subscription only when they choose to list.
In the long term we want WatchMerit to become the first place any collector checks before buying or selling — a global, real-time price guide, an authenticator network, and a safe middleman that protects both sides of the trade.