Is the Rolex Cellini Time (Ref. 50509) worth it?

WatchMerit currently rates the Ref. 50509 a Hold. Discontinued dress line; niche collector piece.

Any offer between $11,625 and $13,375 is considered a fair price — that's a ±7% band around the median. Below that range is under-market; above it is overpriced.

Full-set examples (box, papers, unpolished) sit near the middle of that range. Watch out for missing papers or heavy polishing — expect a 5–15% discount from median in those cases. International grey-market listings can look cheaper but almost always add GST, import duty and freight once landed.

Every live listing on WatchMerit is auto-labelled Under Market, Fair Price or Overpriced against this band, so you never have to guess.

Discontinued dress line; niche collector piece. Collector demand is currently Low — Dress Rolex demand thin vs. sports models.

This reference is discontinued — Cellini line discontinued 2023. New AD supply is no longer available; the secondary market is the only route to acquire one.

Historical secondary-market prices for the Ref. 50509 have appreciated approximately 53.4% from the earliest tracked year to today, indexed from public market data, auction results and Australian dealer trade sheets.

Indicative only. Not financial advice. Past performance does not guarantee future returns.

A benchmarked reference on the WatchMerit market index. Detailed editorial notes coming soon.