Is the Rolex GMT-Master II 'Pepsi' (Ref. 126710BLRO) worth it?

WatchMerit currently rates the Ref. 126710BLRO a Buy. Rebounding off 2024 trough; 30-day momentum positive.

Any offer between $28,665 and $34,335 is considered a fair price — that's a ±9% band around the median. Below that range is under-market; above it is overpriced.

Full-set examples (box, papers, unpolished) sit near the middle of that range. Watch out for missing papers or heavy polishing — expect a 5–15% discount from median in those cases. International grey-market listings can look cheaper but almost always add GST, import duty and freight once landed.

Every live listing on WatchMerit is auto-labelled Under Market, Fair Price or Overpriced against this band, so you never have to guess.

Rebounding off 2024 trough; 30-day momentum positive. Collector demand is currently High — Iconic two-tone bezel; near-impossible AD allocation in AU.

Buying new from an authorised dealer typically involves a wait of about 5 years (One of Rolex's hardest allocations). For most buyers, the secondary market is the realistic route.

Historical secondary-market prices for the Ref. 126710BLRO have appreciated approximately 75.0% from the earliest tracked year to today, indexed from public market data, auction results and Australian dealer trade sheets.

Rarity is rated Very rare (1.10% of the collector pool) — Two-tone Pepsi in Jubilee. Rarer references tend to hold value better in soft markets, but liquidity can be lower.

Indicative only. Not financial advice. Past performance does not guarantee future returns.

The two-tone-bezel GMT-Master II known as 'Pepsi'. Jubilee bracelet, calibre 3285, true-GMT independent hour hand. The single hardest Rolex sports allocation of the current lineup.