Is the Rolex Submariner No Date (Ref. 124060) worth it?

WatchMerit currently rates the Ref. 124060 a Hold. Cooled from 2022 peak; price floor holding at AU dealer level.

Any offer between $17,388 and $20,412 is considered a fair price — that's a ±8% band around the median. Below that range is under-market; above it is overpriced.

Full-set examples (box, papers, unpolished) sit near the middle of that range. Watch out for missing papers or heavy polishing — expect a 5–15% discount from median in those cases. International grey-market listings can look cheaper but almost always add GST, import duty and freight once landed.

Every live listing on WatchMerit is auto-labelled Under Market, Fair Price or Overpriced against this band, so you never have to guess.

Cooled from 2022 peak; price floor holding at AU dealer level. Collector demand is currently High — Strong sustained demand; under-allocated vs. date model.

Buying new from an authorised dealer typically involves a wait of about 2 years (Slightly easier than Date variant). For most buyers, the secondary market is the realistic route.

Historical secondary-market prices for the Ref. 124060 have appreciated approximately 58.8% from the earliest tracked year to today, indexed from public market data, auction results and Australian dealer trade sheets.

Rarity is rated Rare (2.80% of the collector pool) — Under-allocated vs Date model. Rarer references tend to hold value better in soft markets, but liquidity can be lower.

Indicative only. Not financial advice. Past performance does not guarantee future returns.

The purist's Submariner — no date, no cyclops, symmetrical dial. Updated in 2020 to the 41mm case with calibre 3230. Historically the cheaper Sub, now the harder one to walk into an AD and buy.