Is the Zenith Chronomaster Sport (Ref. 03.3100.3600/69.M3100) worth it?

WatchMerit currently rates the Ref. 03.3100.3600/69.M3100 a Hold. Stabilised; El Primero 1/10s seconds remains differentiator.

Any offer between $17,388 and $20,412 is considered a fair price — that's a ±8% band around the median. Below that range is under-market; above it is overpriced.

Full-set examples (box, papers, unpolished) sit near the middle of that range. Watch out for missing papers or heavy polishing — expect a 5–15% discount from median in those cases. International grey-market listings can look cheaper but almost always add GST, import duty and freight once landed.

Every live listing on WatchMerit is auto-labelled Under Market, Fair Price or Overpriced against this band, so you never have to guess.

Stabilised; El Primero 1/10s seconds remains differentiator. Collector demand is currently Medium — Movement enthusiasts; smaller than Daytona buyer pool.

Buying new from an authorised dealer typically involves a wait of about 1 year (Chronomaster Sport moderate boutique wait). For most buyers, the secondary market is the realistic route.

Historical secondary-market prices for the Ref. 03.3100.3600/69.M3100 have appreciated approximately 22.7% from the earliest tracked year to today, indexed from public market data, auction results and Australian dealer trade sheets.

Rarity is rated Rare (1.60% of the collector pool) — El Primero enthusiast pull. Rarer references tend to hold value better in soft markets, but liquidity can be lower.

Indicative only. Not financial advice. Past performance does not guarantee future returns.

Chronomaster Sport with the El Primero 3600 (1/10th of a second chronograph seconds hand). Ceramic tachymeter bezel, integrated bracelet, 5Hz beat rate — Zenith at its most confident.